Introduction
The Pelvic Chair is a breakthrough non-invasive treatment that uses high-intensity electromagnetic therapy (HIEMT) to stimulate and strengthen the pelvic floor muscles. Designed for both medical and wellness settings, the Pelvic Chair is especially beneficial for clients experiencing urinary incontinence, weak pelvic muscles, postnatal recovery challenges, or reduced core stability.
This mini course introduces the Pelvic Chair: how it works, the benefits for clients and professionals, and effective strategies for marketing this service within beauty, wellness, or clinical environments.
Get Your Accredited Certificate with the Full Course
HIEMT Pelvic Chair CPD Accredited Online Course
What is the Pelvic Chair?
The Pelvic Chair delivers thousands of supramaximal pelvic floor contractions in a single 30-minute session — far beyond what can be achieved through traditional Kegel exercises. The electromagnetic energy penetrates targeted muscle groups, re-educating and strengthening them.
Key Characteristics
- Non-invasive: Clients remain fully clothed during treatment.
- Quick sessions: Typically 20–30 minutes.
- Safe: No downtime or anaesthesia required.
- Effective: Builds muscle strength and endurance over a course of treatments.
- Multi-use: Suitable for women and men with pelvic floor weakness.
Suitable Candidates
- Women with postnatal pelvic floor weakness.
- Clients experiencing urinary incontinence (stress, urge, or mixed).
- Men and women with reduced core strength.
- Clients seeking improved pelvic wellness, sexual health, and stability.
How the Pelvic Chair Works
- Electromagnetic Stimulation: The chair emits HIEMT energy to trigger supramaximal contractions in the pelvic floor muscles.
- Muscle Re-education: These contractions strengthen and retrain weakened pelvic floor muscles.
- Progressive Improvement: Over a series of treatments, clients experience reduced incontinence, improved core stability, and better pelvic health.
Client Benefits of the Pelvic Chair
Improved Bladder Control – Reduces or eliminates symptoms of stress and urge incontinence.
Enhanced Pelvic Strength – Rebuilds weakened pelvic floor muscles effectively.
Non-Invasive & Painless – Clients remain clothed, with no needles or downtime.
Postnatal Recovery – Supports women after childbirth to restore core stability.
Sexual Health Benefits – Strengthening the pelvic floor can enhance sexual wellness.
Confidence & Quality of Life – Reduces embarrassment and lifestyle restrictions caused by pelvic floor weakness.
Quick & Convenient – 30-minute sessions fit into busy schedules.
Contraindications
- Pregnancy
- Pacemakers or metal implants
- Severe pelvic or abdominal injuries
- Active pelvic infections or recent surgery
- Certain neurological disorders (requires medical clearance)
Professional Therapist Benefits
High Demand – Pelvic health is a growing area of concern, particularly among women post-childbirth and ageing clients.
Premium Pricing – Sessions typically cost $200–$400, with packages of 6–10 recommended.
Repeat Business – Clients commit to full treatment courses and often return for maintenance.
Low Labour Demand – Once set up, the treatment runs without constant therapist monitoring.
Cross-Selling Potential – Complements body contouring, women’s health, and rehabilitation services.
Differentiation – Sets your business apart as a provider of advanced, results-driven technology.
Funding Opportunities – In some regions, pelvic chairs may be eligible for medical or aged care funding.
Marketing Pelvic Chair Services
Focus on Quality of Life
Highlight how the treatment restores confidence and daily freedom.
Example tagline:
“Stronger Pelvic Floor, Stronger Confidence – Reclaim Your Life.”
Educate Through Awareness
- Blog posts: “Why Pelvic Floor Health Matters at Every Age.”
- Social media: Short reels explaining incontinence and solutions.
- Testimonials: Share life-changing stories (with consent).
Package Deals
- 6-session core strengthening package.
- Postnatal recovery programs.
- Wellness bundles combining Pelvic Chair with body contouring or physiotherapy.
Target Audiences
- Mothers: Promote postnatal recovery and confidence.
- Older women: Emphasise incontinence relief and pelvic wellness.
- Men: Market for pelvic strength and prostate-related support.
Seasonal & Lifestyle Promotions
- “New Year, New Confidence” packages.
- Mother’s Day wellness specials.
- “Back to Gym” core strength promotions.
In-Clinic Promotions
- Educational posters on pelvic floor health.
- Free consultation or trial sessions.
- Referral discounts for clients who recommend friends.
Frequently Asked Questions
Client FAQs
Is the Pelvic Chair painful?
No, clients feel strong contractions but no pain.
How many treatments do I need?
Typically 6–10 sessions over 3–5 weeks.
Can I stay clothed?
Yes, clients remain fully dressed during treatment.
Is there downtime?
No, you can resume normal activities immediately.
How soon will I see results?
Some clients notice improvement after a few sessions; optimal results appear after completing a full course.
Is it safe?
Yes, when used by trained professionals and for suitable candidates.
Therapist FAQs
How long is a session?
20–30 minutes.
What are the operating costs?
Minimal – once equipment is purchased, there are no consumables.
How much should I charge?
$200–$400 per session, with packages offering best value.
Do I need training?
Yes, professional training ensures safe use and correct client screening.
Can it be combined with other treatments?
Yes, particularly with physiotherapy, postnatal programs, and wellness services.
Conclusion & Next Steps
The Pelvic Chair is a revolutionary treatment that empowers clients to improve pelvic floor strength, reduce incontinence, and enhance quality of life — all without invasive procedures.
For clients, it means restored confidence, better health, and improved lifestyle. For therapists and clinics, it offers premium service pricing, strong demand, and repeat bookings with minimal labour cost.
If you’re ready to add the Pelvic Chair to your services, the next steps are:
- Complete accredited training in HIEMT pelvic floor therapy.
- Invest in a TGA-approved or certified device.
- Educate clients about pelvic floor health through content and consultations.
- Build targeted marketing campaigns for mothers, ageing clients, and men.
With the right knowledge and promotion, the Pelvic Chair can become one of your most impactful and profitable treatments.
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